Practical Insights on Marketing for ICT4D Projects

marketing skills in ICT4D projects

Marketing Skills in ICT4D Projects

Humanitarian aid organizations use marketing skills in ICT4D projects to increase program outcomes by improving efficiency, transparency, reach, innovation, communication, and feedback.

This strategic integration of ICT4D helps organizations enhance their programs and better support affected populations in several ways:

  1. Improved efficiency and transparency: ICT4D tools help streamline processes, improve data collection, and facilitate communication in remote or disaster-affected areas, ultimately leading to more effective and transparent programs.
  2. Enhanced decision-making and resource allocation: By leveraging data and information collected through ICT4D projects, organizations can make more informed decisions and allocate resources more effectively, resulting in better program outcomes.
  3. Increased reach and accessibility: ICT4D tools enable organizations to reach a wider audience and make their services more accessible, especially in areas with limited resources or infrastructure.
  4. Promotion of innovation and collaboration: By utilizing ICT4D, organizations can foster collaboration and promote innovation among stakeholders, leading to the development of more innovative and sustainable solutions.
  5. Improved communication and feedback: ICT4D tools facilitate communication between organizations, local communities, and beneficiaries, allowing for more efficient feedback collection and continuous program improvement.
  6. Enhanced brand reputation and visibility: By adopting ICT4D tools and strategies, organizations can showcase their commitment to innovation and sustainability, which can help attract more donors, partners, and beneficiaries.

Examples of Marketing in ICT4D Projects

5 Lessons Learned Running a Chatbot Service for Social Good

5 Lessons Learned Running a Chatbot Service for Social Good

Published on: Feb 07 2024 by Guest Writer - 1 Comment
Remember when the ICT for Development sector was buzzing with excitement (and anxiety) about brand new, game-changing tech that could revolutionize the way we can...
Apply Now: $1 Million Investments for Digital Media Companies

Apply Now: $1 Million Investments for Digital Media Companies

Published on: Nov 27 2023 by Wayan Vota - 1 Comment
There are more than 7 billion people living in countries without a free press, creating an urgent need for media financing and advisory services in countries seeking...
Twitter is Now a Double-Edged Sword for the Global South

Twitter is Now a Double-Edged Sword for the Global South

Published on: Jan 04 2023 by Guest Writer - Comments Off on Twitter is Now a Double-Edged Sword for the Global South
When billionaire businessman Elon Musk took over Twitter, many speculated that Twitter may not survive the layoffs and abrupt philosophical shift. The conversation...
How to Address Disinformation in Eastern and Central Europe

How to Address Disinformation in Eastern and Central Europe

Published on: Sep 08 2022 by Guest Writer - Comments Off on How to Address Disinformation in Eastern and Central Europe
 The Russian invasion and war in Ukraine has accelerated already existing propaganda and disinformation campaigns throughout Eastern and Central Europe. Together...
IVR is the Killer App for Development Service Customer Acquisition

IVR is the Killer App for Development Service Customer Acquisition

Published on: Jun 16 2022 by Guest Writer - Comments Off on IVR is the Killer App for Development Service Customer Acquisition
In low and middle income countries, ICT4D interventions have been used to improve outcomes in sectors such as health, agriculture, and education. Several such interventions...
What the Top 10 ICTworks Posts of 2021 Tell Us About Digital Development

What the Top 10 ICTworks Posts of 2021 Tell Us About Digital Development

Published on: Jan 06 2022 by Wayan Vota - Comments Off on What the Top 10 ICTworks Posts of 2021 Tell Us About Digital Development
Wow! 2021 was a great year for ICTworks. We maintained 25,000 email subscribers all year by culling old emails as we welcomed new readers, resulting in an average...
New Framework: Understanding Social Media, Conflict, and Resilience

New Framework: Understanding Social Media, Conflict, and Resilience

Published on: Jan 05 2022 by Guest Writer - 1 Comment
Information has been used throughout history as a weapon to stoke or intensify violent conflict by mobilizing fighters or supporters, rallying the public or allies,...
Apply Now: $6,000 in Fellowships for African Women Data Journalists

Apply Now: $6,000 in Fellowships for African Women Data Journalists

Published on: Nov 01 2021 by Wayan Vota - 2 Comments
The Global Media Monitoring Project is the largest and longest longitudinal study on the gender gap in the world’s media. Every five years since 1995, GMMP research...
Apply Now: $400,000 to Study Social Media Impact on COVAX Uptake

Apply Now: $400,000 to Study Social Media Impact on COVAX Uptake

Published on: Jul 26 2021 by Wayan Vota - Comments Off on Apply Now: $400,000 to Study Social Media Impact on COVAX Uptake
COVID-19 vaccines will play a critical role in returning our societies to some sense of pre-pandemic normalcy and ultimately ending this crisis. As vaccines become...
6 Ways to Incorporate Social Context and Trust in Infodemic Management

6 Ways to Incorporate Social Context and Trust in Infodemic Management

Published on: Apr 30 2021 by Wayan Vota - Comments Off on 6 Ways to Incorporate Social Context and Trust in Infodemic Management
Please RSVP Now to learn more about information integrity at the Global Digital Development Forum on May 5. Our amazing agenda features a conference track dedicated...
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