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Expanding ICT Business Opps with iPhone Apps

By Wayan Vota on January 20, 2010

With the rise of smartphones, more people are consuming content on mobile platforms. This presents both a marketing challenge and opportunity for ICT business. Mobile applications can greatly increase your presence and client interactions, but the new medium comes with its own, often confusing rules and social norms.

Samsource iPhone App

One organization that has navigated this terrain with success is Samasource – a nonprofit that connects developing world workers with jobs via the Internet. In launching their popular Give Work iPhone app, they’ve been able to greatly increase their profile and their revenues.

The iPhone app brought a wave of positive press, and established Samasource as an innovative company. It also increases the individual supporters of Samasource and the quality of work delivered by its workers.

ICTworks iPhone App

Building on that example, ICTworks has developed its own ICTworks iPhone App – free to download from the Apple app store. With it, you can keep up with all the latest content from ICTworks – News, Network, Twitter, and YouTube content.

If you don’t have an iPhone, you can always subscribe directly to ICTworks via RSS, Email, Twitter, Facebook, or YouTube.

These iPhone apps are just two possible models for interacting with your customers on the iPhone. Add in the new Android operating system from Google, and the proliferation of Android smartphones, and we should see a proliferation of marketing opportunities on mobile platforms.

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Written by
Wayan Vota co-founded ICTworks and is the Digital Health Director at IntraHealth International. He also co-founded Technology Salon, MERL Tech, ICTforAg, ICT4Djobs, ICT4Drinks, JadedAid, Kurante, OLPC News and a few other things. Opinions expressed here are his own and do not reflect the position of IntraHealth International or other ICTWorks sponsors.
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One Comment to “Expanding ICT Business Opps with iPhone Apps”

  1. Wayan Vota says:

    Wow! The app developer for Samasource’s iPhone app, CrowdFlower, just got $5 million in venture capital: CrowdFlower Raises $5 Million For Cloud Sourced Labor.

    And for good reasons too – since its launch last year, Crowdflower has completed more than eight million tasks, managed 125,000 unique works and has grown revenue by over 750 percent.