Practical Insights on Marketing for ICT4D Projects

marketing skills in ICT4D projects

Marketing Skills in ICT4D Projects

Humanitarian aid organizations use marketing skills in ICT4D projects to increase program outcomes by improving efficiency, transparency, reach, innovation, communication, and feedback.

This strategic integration of ICT4D helps organizations enhance their programs and better support affected populations in several ways:

  1. Improved efficiency and transparency: ICT4D tools help streamline processes, improve data collection, and facilitate communication in remote or disaster-affected areas, ultimately leading to more effective and transparent programs.
  2. Enhanced decision-making and resource allocation: By leveraging data and information collected through ICT4D projects, organizations can make more informed decisions and allocate resources more effectively, resulting in better program outcomes.
  3. Increased reach and accessibility: ICT4D tools enable organizations to reach a wider audience and make their services more accessible, especially in areas with limited resources or infrastructure.
  4. Promotion of innovation and collaboration: By utilizing ICT4D, organizations can foster collaboration and promote innovation among stakeholders, leading to the development of more innovative and sustainable solutions.
  5. Improved communication and feedback: ICT4D tools facilitate communication between organizations, local communities, and beneficiaries, allowing for more efficient feedback collection and continuous program improvement.
  6. Enhanced brand reputation and visibility: By adopting ICT4D tools and strategies, organizations can showcase their commitment to innovation and sustainability, which can help attract more donors, partners, and beneficiaries.

Examples of Marketing in ICT4D Projects

Lessons Learned as the First Global Humanitarian Partner for TikTok

Lessons Learned as the First Global Humanitarian Partner for TikTok

Published on: Dec 26 2019 by Guest Writer - 7 Comments
The IFRC / TikTok story started only 10 months ago when our Red Cross video guy and trend-spotter Damien Naylor suggested we take a look at the shiny new platform...
3 Ways to Leverage Social Media Outreach in HIV Programs

3 Ways to Leverage Social Media Outreach in HIV Programs

Published on: Dec 11 2019 by Wayan Vota - Comments Off on 3 Ways to Leverage Social Media Outreach in HIV Programs
HIV programs have progressed and innovated over the years by continually using new online and virtual platforms and implementing them with increasing levels of...
Is the Era of SMS Dead? Long Live Interactive Voice Response!

Is the Era of SMS Dead? Long Live Interactive Voice Response!

Published on: Aug 21 2019 by Wayan Vota - 1 Comment
The death of SMS text messages has been foretold many times in the past. However, they are still the best low-tech way to reach everyone with a mobile phone. Or...
Nollywood: A Secret Weapon for African Social and Behavior Change

Nollywood: A Secret Weapon for African Social and Behavior Change

Published on: Jul 11 2019 by Wayan Vota - 3 Comments
Years ago, I remember debating the design of an intervention meant to increase the role of women in Africa society. The budget was relatively small, but the donor...
4 Use Cases for Internet Messaging Applications in Development Programs

4 Use Cases for Internet Messaging Applications in Development Programs

Published on: Jun 19 2019 by Wayan Vota - 1 Comment
Nearly half of the world’s population uses one or more messaging applications and increasingly, development organizations are seeing the value of using mobile...
Surprise! We Sell Sexy ICT4D Success Stories to Survive

Surprise! We Sell Sexy ICT4D Success Stories to Survive

Published on: Jan 17 2019 by Wayan Vota - 6 Comments
Recently, the Digital Impact Alliance (DIAL) commissioned a Baseline ICT4D Ecosystem Study to understand the current aspects and experiences of the digital development...
How an Online Lifestyle Brand Changed Gender Norms in Nigeria

How an Online Lifestyle Brand Changed Gender Norms in Nigeria

Published on: Dec 31 2018 by Guest Writer - Comments Off on How an Online Lifestyle Brand Changed Gender Norms in Nigeria
Voices for Change (V4C) was an innovative social behaviour change communications (SBCC) programme aimed to create an environment for young Nigerian women and men...
How to Scale Your Impact with Internal Communications

How to Scale Your Impact with Internal Communications

Published on: Aug 20 2018 by Catholic Relief Services - Comments Off on How to Scale Your Impact with Internal Communications
I am a technical nerd and I’ve struggled for years to understand why solutions I worked on did not get widespread adoption or go to scale.  I’ve learned...
Where Are You in Your Constituents Circle of Trust?

Where Are You in Your Constituents Circle of Trust?

Published on: Jun 28 2018 by Wayan Vota - 1 Comment
We all have varying circles of trust. We have people close to use that we trust completely, like a spouse or a parent, and we will do what they say even if we don’t...
IYCF Image Bank: Better Visuals for Your Social and Behavior Change Programming

IYCF Image Bank: Better Visuals for Your Social and Behavior Change Programming

Published on: Jun 27 2018 by Guest Writer - Comments Off on IYCF Image Bank: Better Visuals for Your Social and Behavior Change Programming
We’ve probably all been guilty of not putting our best foot forward, especially when it comes to developing images for our social and behavior change (SBC) programs. Maybe...