Practical Insights on Marketing for ICT4D Projects

marketing skills in ICT4D projects

Marketing Skills in ICT4D Projects

Humanitarian aid organizations use marketing skills in ICT4D projects to increase program outcomes by improving efficiency, transparency, reach, innovation, communication, and feedback.

This strategic integration of ICT4D helps organizations enhance their programs and better support affected populations in several ways:

  1. Improved efficiency and transparency: ICT4D tools help streamline processes, improve data collection, and facilitate communication in remote or disaster-affected areas, ultimately leading to more effective and transparent programs.
  2. Enhanced decision-making and resource allocation: By leveraging data and information collected through ICT4D projects, organizations can make more informed decisions and allocate resources more effectively, resulting in better program outcomes.
  3. Increased reach and accessibility: ICT4D tools enable organizations to reach a wider audience and make their services more accessible, especially in areas with limited resources or infrastructure.
  4. Promotion of innovation and collaboration: By utilizing ICT4D, organizations can foster collaboration and promote innovation among stakeholders, leading to the development of more innovative and sustainable solutions.
  5. Improved communication and feedback: ICT4D tools facilitate communication between organizations, local communities, and beneficiaries, allowing for more efficient feedback collection and continuous program improvement.
  6. Enhanced brand reputation and visibility: By adopting ICT4D tools and strategies, organizations can showcase their commitment to innovation and sustainability, which can help attract more donors, partners, and beneficiaries.

Examples of Marketing in ICT4D Projects

Top Highlights from the #ICTchat Twitter Discussion on Digital Payments

Top Highlights from the #ICTchat Twitter Discussion on Digital Payments

Published on: Dec 05 2014 by Jana Melpolder - Comments Off on Top Highlights from the #ICTchat Twitter Discussion on Digital Payments
Yesterday’s #ICTchat Twitter Chat was a huge success! Our #ICTchat hashtag brought in over 2.5 million impressions on Twitter with 839 tweets and 135 contributors....
Twitter Chat TODAY #ICTchat – Digital Payments in Developing Countries

Twitter Chat TODAY #ICTchat – Digital Payments in Developing Countries

Published on: Dec 04 2014 by Jana Melpolder - Comments Off on Twitter Chat TODAY #ICTchat – Digital Payments in Developing Countries
Safety and transparency are very important issues when it comes to sending and receiving digital payments within developing countries. Join us on TODAY at 12...
What Are the Best ICTs to Use in Disaster Management?

What Are the Best ICTs to Use in Disaster Management?

Published on: Jul 23 2014 by Jana Melpolder - Comments Off on What Are the Best ICTs to Use in Disaster Management?
Thank you to everyone who listened in and participated in last week’s Twitter Chat! ICTworks is especially grateful to our main speakers, Glen Burnett, Lauren...
Twitter Chat on July 18th: ICTs in Disaster Management

Twitter Chat on July 18th: ICTs in Disaster Management

Published on: Jul 11 2014 by Jana Melpolder - 1 Comment
Natural disasters hit communities around the world leaving paths of destruction that often take years to rebuild. ICTs are used to manage relief efforts, but how...
What’s the Best IT Equipment to Use in Harsh Environments?

What’s the Best IT Equipment to Use in Harsh Environments?

Published on: May 23 2014 by Jana Melpolder - 1 Comment
ICT4D practitioners work in all kinds of difficult weather conditions and environments. Dust, humidity, unreliable power, heat, and blowing sand can all make it...
In ICT4D Beneficiaries vs. Constituents, What About Client-Driven Development?

In ICT4D Beneficiaries vs. Constituents, What About Client-Driven Development?

Published on: Apr 28 2014 by Josh Woodard - 5 Comments
You Can Change the World of Hardware and Enter to Win a Google Nexus 7 Tablet

You Can Change the World of Hardware and Enter to Win a Google Nexus 7 Tablet

Published on: Feb 19 2014 by Jana Melpolder - Comments Off on You Can Change the World of Hardware and Enter to Win a Google Nexus 7 Tablet
ICT projects are often riddled with challenges such as power, heat, humidity, and unstable electrical systems, all of which are common to development practitioners. Why...
Which ICT4D Projects Use Progressive Design Principles?

Which ICT4D Projects Use Progressive Design Principles?

Published on: Feb 03 2014 by Wayan Vota - Comments Off on Which ICT4D Projects Use Progressive Design Principles?
USAID is gathering information on ICT4D projects or activities that have embodied progressive project design principles to show how these principals can help technology...
RSVP Now for Social Network Analysis: Influence and Impact Beyond Likes and Retweets

RSVP Now for Social Network Analysis: Influence and Impact Beyond Likes and Retweets

Published on: Nov 04 2013 by Wayan Vota - Comments Off on RSVP Now for Social Network Analysis: Influence and Impact Beyond Likes and Retweets
We live in a network society and we often hear, “Its not what you know, its who you know.” But how many times have you had to re-learn that this maxim is true...
How Can Digital Marketing Improve East African Development Outcomes?

How Can Digital Marketing Improve East African Development Outcomes?

Published on: Jun 28 2013 by Wayan Vota - Comments Off on How Can Digital Marketing Improve East African Development Outcomes?
More and more East Africans are going online every day. Many of these new netizens are also key development actors – from the wealthy and connected who can...
Older Posts »
« Newer Posts