Practical Insights on Marketing for ICT4D Projects

marketing skills in ICT4D projects

Marketing Skills in ICT4D Projects

Humanitarian aid organizations use marketing skills in ICT4D projects to increase program outcomes by improving efficiency, transparency, reach, innovation, communication, and feedback.

This strategic integration of ICT4D helps organizations enhance their programs and better support affected populations in several ways:

  1. Improved efficiency and transparency: ICT4D tools help streamline processes, improve data collection, and facilitate communication in remote or disaster-affected areas, ultimately leading to more effective and transparent programs.
  2. Enhanced decision-making and resource allocation: By leveraging data and information collected through ICT4D projects, organizations can make more informed decisions and allocate resources more effectively, resulting in better program outcomes.
  3. Increased reach and accessibility: ICT4D tools enable organizations to reach a wider audience and make their services more accessible, especially in areas with limited resources or infrastructure.
  4. Promotion of innovation and collaboration: By utilizing ICT4D, organizations can foster collaboration and promote innovation among stakeholders, leading to the development of more innovative and sustainable solutions.
  5. Improved communication and feedback: ICT4D tools facilitate communication between organizations, local communities, and beneficiaries, allowing for more efficient feedback collection and continuous program improvement.
  6. Enhanced brand reputation and visibility: By adopting ICT4D tools and strategies, organizations can showcase their commitment to innovation and sustainability, which can help attract more donors, partners, and beneficiaries.

Examples of Marketing in ICT4D Projects

Where is Your Marketing Budget in ICT4D Programs?

Where is Your Marketing Budget in ICT4D Programs?

Published on: Mar 25 2016 by Wayan Vota - 3 Comments
Recently, I was rural India with VSO International checking in on Samadhan, a citizen engagement software program that connects marginalized communities to the...
Guess Which Communications Platform Youth Prefer Today?

Guess Which Communications Platform Youth Prefer Today?

Published on: Nov 11 2015 by Kristen Roggemann - 4 Comments
Youth are adopting new technology faster and smarter than the general population. We know this anecdotally and witness it in our daily lives as we interact with...
3 Ways to Escape the PDF Graveyard

3 Ways to Escape the PDF Graveyard

Published on: Sep 11 2015 by Guest Writer - 1 Comment
Applying technology solutions to the challenges of international development requires organizational change more than new gadgets. That’s why we were thrilled...
3 Reasons Why Your Next Online Community Idea Will Fail

3 Reasons Why Your Next Online Community Idea Will Fail

Published on: Jul 13 2015 by Wayan Vota - 10 Comments
As the initiator of three successful websites, EduTechDebate, OLPC News, and ICTworks, I am often asked to help others create online communities. Now they can be...
If Digital Freedom is a Myth, How Can We Ethically Provide Access to Cutting-Edge Technology?

If Digital Freedom is a Myth, How Can We Ethically Provide Access to Cutting-Edge Technology?

Published on: Feb 18 2015 by Matt Haikin - Comments Off on If Digital Freedom is a Myth, How Can We Ethically Provide Access to Cutting-Edge Technology?
Ethics is an ever-present theme in Development and one which is sometimes overlooked in ICT4D/Technology for Development – a field in which people can sometimes...
Top Highlights from the #ICTchat Twitter Discussion on Digital Payments

Top Highlights from the #ICTchat Twitter Discussion on Digital Payments

Published on: Dec 05 2014 by Jana Melpolder - Comments Off on Top Highlights from the #ICTchat Twitter Discussion on Digital Payments
Yesterday’s #ICTchat Twitter Chat was a huge success! Our #ICTchat hashtag brought in over 2.5 million impressions on Twitter with 839 tweets and 135 contributors....
Twitter Chat TODAY #ICTchat – Digital Payments in Developing Countries

Twitter Chat TODAY #ICTchat – Digital Payments in Developing Countries

Published on: Dec 04 2014 by Jana Melpolder - Comments Off on Twitter Chat TODAY #ICTchat – Digital Payments in Developing Countries
Safety and transparency are very important issues when it comes to sending and receiving digital payments within developing countries. Join us on TODAY at 12...
What Are the Best ICTs to Use in Disaster Management?

What Are the Best ICTs to Use in Disaster Management?

Published on: Jul 23 2014 by Jana Melpolder - Comments Off on What Are the Best ICTs to Use in Disaster Management?
Thank you to everyone who listened in and participated in last week’s Twitter Chat! ICTworks is especially grateful to our main speakers, Glen Burnett, Lauren...
Twitter Chat on July 18th: ICTs in Disaster Management

Twitter Chat on July 18th: ICTs in Disaster Management

Published on: Jul 11 2014 by Jana Melpolder - 1 Comment
Natural disasters hit communities around the world leaving paths of destruction that often take years to rebuild. ICTs are used to manage relief efforts, but how...
What’s the Best IT Equipment to Use in Harsh Environments?

What’s the Best IT Equipment to Use in Harsh Environments?

Published on: May 23 2014 by Jana Melpolder - 1 Comment
ICT4D practitioners work in all kinds of difficult weather conditions and environments. Dust, humidity, unreliable power, heat, and blowing sand can all make it...