Practical Insights on Marketing

Where is Your Marketing Budget in ICT4D Programs?

Where is Your Marketing Budget in ICT4D Programs?

Published on: Mar 25 2016 by Wayan Vota - 3 Comments
Recently, I was rural India with VSO International checking in on Samadhan, a citizen engagement software program that connects marginalized communities to the...
5 Brand-Busting Mistakes to Avoid

5 Brand-Busting Mistakes to Avoid

Published on: Oct 23 2009 by Wayan Vota - Comments Off on 5 Brand-Busting Mistakes to Avoid
Mistake No. 1:Equating branding with communications. Yes, branding includes communications. But if your branding strategy is all about messaging and advertising...
SEVEN STEPS FOR CREATING SUCCESSFUL MARKETING by Jay Conrad Levinson

SEVEN STEPS FOR CREATING SUCCESSFUL MARKETING by Jay Conrad Levinson

Published on: Oct 21 2009 by Wayan Vota - Comments Off on SEVEN STEPS FOR CREATING SUCCESSFUL MARKETING by Jay Conrad Levinson
1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy...
50 Low Cost or No Cost Tips to Promote Your Business

50 Low Cost or No Cost Tips to Promote Your Business

Published on: Oct 21 2009 by Wayan Vota - Comments Off on 50 Low Cost or No Cost Tips to Promote Your Business
Post and keep regular business hours. Though it may seem obvious, many small businesses fail to do this. Answer the phone. When you are unable to answer the phone,...