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What would open up software sales across Africa? Jonathan Gosier makes the case that it would be 3 things - ePayments, work across phones, and a entire change in the way Africans looked at software purchasing.

In What’s the Business case for an African App Store? he argues that Africans are too used to pirating software to ever pay for it,unless its a government or big corporation.

I respectfully disagree. I say that the lack of an easy payment model is the problem. Just what the original Apple App Store fixed. App stores were around long before the Apple store, but they were disorganized and buying software from them was a pain.

The App Store, by making purchases easy, took away barriers. I could now buy a $1 code and just as amazingly, install it with a single button. That's the real revolution.

So to transfer this innovation to Africa, its not about changing the culture of software sales, but making it easy to buy software to being with. ePyaments is the largest barrier. Next is making apps one-click installs. Neither is easy, but both are less difficult than changing a culture - which thankfully need not be changed to begin with.

Can we say its about time that Apple finally realized Kenyans want iPhone apps too?

The iPhone went on sale in Kenya in December 2008, via Orange but over a year later, February 2010, Apple added Kenya to the App Store.

iPhone users in Botswana, Madagascar, Mali, Mauritius, Niger, Senegal, Tunisia, and Uganda can also change their lives with iPhone apps.

Hat tip to TechMasai

Today, the gossip says that Apple will show off a 10-inch touch screen device with the amazing multi-touch gestures that make the iPhone such a breeze. It will also run iPhone apps as well as some mix of Macbook-sized apps and be priced somewhere around $800 USD.

The Apple Tablet is causing the most excitement in the book publishing world, where there is both fear and greed that the Apple tablet could do for downloading books what the iPod did for music - make it legal, easy, and profitable.

But what does all this Apple Tablet hype mean for Africa and African businesses and consumers? I think we'll see several long-term Apple Tablet impacts:

1. More, cheaper, high-quality books

Right now, its expensive to get a high-quality book in any African country - even South Africa. You can get poorly copied paperbacks anywhere, but the selection is as small as the quality poor. It took me three different books to find all the pages to Dreams from My Father in Nigeria.

With publishers like McGraw-Hill publishing 95% of textbooks in ebook format, and Amazon now selling more ebooks than real books, the Apple Tablet platform may finally make the distribution of knowledge simple, easy and cheap in Africa. Yes, there is still the cost of the device itself, but like cell phones, and even the iPod itself, prices are dropping as African incomes are growing.

2. More, cheaper, mobile broadband Internet

As AT&T has learned, iPhone users are data hogs. I know I push the limits of bandwidth in my usage, burning through a full iPhone battery in four hours or less when I'm liveblogging (thank god for iPhone battery extenders).

Now take the iPhone data usage and multiply it by the Apple Tablet screen size and you can quickly surmise that no matter how robust Safaricom's network, they'll need to invest in new mobile broadband bandwidth soon. Oh and before you think Apple Tablet will not have adoption rates like mobile phones, I have two words for you: Skype video.

All this demand for bandwidth will actually make it cheaper - more people using more bandwidth will stimulate more Internet service providers and greater competition in service, quality, and price.

3. Greater business opportunities for African developers

With what I expect to be robust growth in Apple Tablet sales, African software developers will have many new business opportunities. First, we should see enough demand for application development that Africans should be able to win new work. And soon enough, companies like Leti games will be building Afro-centric applications just for home markets.

But lets think bigger. Wouldn't the ultra portable Apple Tablet also drive a renascence in web development? New applications that utilize the larger screen and camera that I'd expect in a Tablet from Apple? Could this be real remote diagnostics for mHealth? Or produce grading and pricing while on the farm? What about whole new business models we can't even imagine now?

4. But only if the Apple Tablet is unlocked

There is just one concern I have with the Apple Tablet - how locked down it will be. If its like the iPhone, wedded only to certain carriers, or like the Kindle, one content provider, its usefulness across the many countries of Africa will be minimal.

Let's hope that Apple is following Google's lead, and selling the Apple Tablet free from service contracts or vendor lock-in. That users are free to get content from any provider, on any platform - WiFi to GSM 3.5.

Only then will Apple unleash demand like a sledgehammer did in 1984.

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With the rise of smartphones, more people are consuming content on mobile platforms. This presents both a marketing challenge and opportunity for ICT business. Mobile applications can greatly increase your presence and client interactions, but the new medium comes with its own, often confusing rules and social norms.

Samsource iPhone App

One organization that has navigated this terrain with success is Samasource - a nonprofit that connects developing world workers with jobs via the Internet. In launching their popular Give Work iPhone app, they've been able to greatly increase their profile and their revenues.

The iPhone app brought a wave of positive press, and established Samasource as an innovative company. It also increases the individual supporters of Samasource and the quality of work delivered by its workers.

ICTworks iPhone App

Building on that example, ICTworks has developed its own ICTworks iPhone App - free to download from the Apple app store. With it, you can keep up with all the latest content from ICTworks - News, Network, Twitter, and YouTube content.

If you don't have an iPhone, you can always subscribe directly to ICTworks via RSS, Email, Twitter, Facebook, or YouTube.

These iPhone apps are just two possible models for interacting with your customers on the iPhone. Add in the new Android operating system from Google, and the proliferation of Android smartphones, and we should see a proliferation of marketing opportunities on mobile platforms.