ICTworks by Inveneo

I've been following Facebook's rise in Africa pretty closely, but Rebecca Wanjiku reminds us that Twitter is also a social media platform to watch in her Twitter grows, Facebook gains ground in sub-Saharan Africa article:

Big companies like Kenya Airways, Safaricom, Nairobi Stock Exchange, Telkom Kenya, Kenya Tourist Board, Bata and Kenya Data Networks have set up a presence on Twitter as a way to engage consumers and address their concerns.

"Companies are using Twitter to spread word on offers, announcements, handle basic customer care issues, raise awareness on new products and collect views from consumers," said David Mugo, an independent social media consultant in Tanzania, Kenya and Namibia.

However, the services provided by Facebook are considered simpler to use for first-time Internet users or people with basic skills compared to Twitter, which is considered complicated and intimidating to those who may not know how to use the third-party applications available.

"Based on my statistics, Twitter usage is still low with less than 10,000 tweets a day, which is hardly enough to analyze conclusively. The number of unique users actually sending tweets is even lower, with most of them being spammers," said Jacob Ayienda, an independent software developer based in Nairobi.

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