What's the impact of social networking on African business?

There's no doubt that social networking technologies have increased revenues and efficiencies in leading American and European companies. But what's the impact, if any, of social networking technologies on African businesses?

Facebook in Swahili

In my observations and conversations with technology companies in Africa, I've learned that Facebook is driving ICT adoption but has it, LinkedIN, Twitter, and the like actually increased business activity?

What have you seen? Are businesses really making money with social networking in urban or rural areas of Africa?

And if so, what technologies are they using? Is it web-based or does SMS still rule? Can voice mail be the killer sales app?

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Submitted by Wayan Vota on Wed, 11/25/2009 - 06:50
Wayan Vota's picture

Wayan Vota

Inveneo

Wayan Vota is a technology expert focused on appropriate information and communication technologies (ICT) for rural and underserved areas of the developing world. He is a Senior Director at Inveneo and is the editor of ICTworks

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